BikeExchange Team

A LinkedIn Masterclass for Independent Bike Stores

Think again if you thought LinkedIn was a headhunting platform for the white-collared workforce. The world’s largest professional network, it’s now used by B2B...

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Understanding Social Media Part 2: YouTube, TikTok and Twitter

Sure, social media can be a minefield. But we break it down by looking at the emerging giant, TikTok, the second largest search engine in the world YouTube and...

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Understanding Social Media - Facebook & Instragram

Sure, social media can be a minefield. But we break it down by looking at the key players, in Facebook and Instagram how they might help your business, and how...

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Seven Easy Ways to Reduce Refunds

Refunds. They’re one of retail’s biggest accounting killjoys. We share seven easy tips to not only reduce your chances of returns but to eliminate them...

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Top Tips to Promote Bike Products Online

Unless you specialise in bespoke bike design and builds, your online products compete with plenty of other retailers pushing similar goods. So stand out from...

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How to get Retail Ready this Festive Season

The BikeExchange elves have been hard at work. We’ve pulled together the ultimate Christmas list of ideas to ensure your shop is retail ready for the silly...

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Black Friday 2021 - How to prepare your bike shop for the sales event

One of the biggest sales days on Earth, Black Friday sees a global tsunami of consumers flooding online and in-store, expecting the best deals possible. So,...

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How To Ace Online Communication

If your business is online, then your communication has to be tip-top for the simple reason that you’re not physically with your customer. Find out how and...

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Transform your business with eCommerce

eCommerce has the potential to move your IBD onto the sales superhighway. We find out how to set it up fuss-free and what you need to do to ensure it’s a...

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Making The Most Of Your Customer Reviews

Your brand is what Google says it is. As hard as that might be to swallow, what can you do to shape the online perception of your store? Part of the answer...

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Local Online Marketing - Grow Your Loyal Customers

Nothing signals online customer intent quite like the search term “near me”. In the last two years, mobile queries that contain “where to buy” + “near me” have...

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Easy Digital Marketing For Your Bike Shop

How can customers find your bike shop online, and how can your bike shop find more customers? The answer lies in clever digital marketing. We look at some of...

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