Creating a successful e-commerce product listing is crucial to the success of your business. A well-crafted product listing will attract customers, provide them with relevant information, and increase the chances of a sale. Here are some key elements to consider when creating an effective product listing.
High-quality product images are essential to any successful product listing. They provide customers with a visual representation of the product and can help to differentiate your listing from competitors. Make sure to use clear, well-lit images that accurately depict the product. Consider using multiple images to showcase different angles, details, and features of the product.
It is worth noting that lifestyle or real-world imagery of the product on the shop floor / in use should never be the hero image. Instead, opt for a side-on shot of the bike or product on a plain white background you’re looking to sell that easily identifies what the product is. This not only fits with the site structure but also makes your products more merchandisable across social media, e-mail newsletters, Google Shopping and more. Lifestyle imagery shouldn’t be written off completely, however, as it also presents the opportunity to show the product in use to give customers a better idea of how the product will fit into their lives. It’s better placed after the product imagery or in the product description itself.
A well-written product description is an essential part of any product listing. It gives customers the information they need to make an informed purchasing decision. Product descriptions should be clear, concise, and to the point, highlighting the key features and benefits of the product. Avoid using overly technical language and aim to write in a way that is easy for customers to understand. Additionally, ensure to accurately list the product dimensions, materials, and any relevant information, such as compatibility with other products.
An excellent product title can go a long way in attracting customers to your product listing. Your title should accurately and concisely describe the product and include relevant keywords to help with search engine optimisation (SEO). Consider including the product's brand, model number, and any key features in the title.
The price of a product is an important consideration for customers and can be the determining factor in whether they choose to make a purchase. Make sure to list the price of the product and consider offering different purchasing options, such as value adds, promotional offers or whether you offer financing, such as AfterPay. Additionally, consider including information on shipping and handling costs and any relevant taxes in your product descriptions to save double handling enquiries.
Call to Action (CTA)
A clear call to action (CTA) is essential to any product listing. Your CTA should encourage customers to make a purchase and provide a straightforward way to do so. Consider using action-oriented language such as "Ride away today!" or "Hit the trails as soon as possible" in your product descriptions to encourage customers to take the next step.
Consistent branding is crucial to the success of your product listing and helps to create a sense of trust and credibility with customers. Your shop on BikeExchange is your way to differentiate your store from the competition and inject some style! Make sure to use your company's logo, voice and tone colour scheme, and style guide to create a consistent look and feel across all product listings. Read on for some key elements to adapt to your online store.
Imagery & Shop Description
Do you have marketing assets, shots of your team or bike store? Your store profile (found under Profile Settings) is the place to display them to showcase your brand identity. Other options include imagery of popular brands you stock, events you partake in, and/or your ambassadors. Combined with your description, you have all you need to inform customers about in-store trading hours, what community events you run, and any promotional offers you have on the go. The touch points are a key consideration for some customers as it shows the store's personality and allow you to celebrate just how knowledgeable your team is or how you’re different from the competition.
Customer reviews can be a powerful tool in increasing the success of your product listing. Encourage customers to leave reviews via our simple and easy-to-use review system. These reviews will be displayed prominently on both your shop and display positive reviews on your product listings. Additionally, consider responding to negative reviews to show that you value customer feedback.